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The White Cube

_YEAR 2009
_CLIENT Palomar5
_DONE BY Zweidrei, 45Kilo, LAP engineers, HandwerkplusDesign, Foto: Rosa Merk
The „White Cube“ presents itself as a great partition plastic. Its primary function is to affect on the emotions of the participants to raise the feeling for togetherness and productivity. Secondary the „White Cube“ divides the space in different zones which fall into private or public. Through cutting the “White Cube” in three equal pieces which are turned to each other singular rooms are created which flow into one other. The walls can be either looked through or crawled through.
The idea of the „White Cube“ comes from the presentation of art in museums but here it represents the leading motto of the whole camp. The room inherent idea of complete emptiness and contemplation had great appeal to the artists and was soon understood as a spatial subject for total freedom of arrangement as a creative room also beyond museums.Today, in multimedia age the „White Cube“ is regarded as a creativity debilitating concept and words like “neutrality” and “empty space” are conceived rather negative.
Breaking with old conventions is necessary to master the demands of the “digital inhabitants”. Our architecture office understands the „White Cube“ as a room which creates in his basic intention the underlying idea of space of creativity and biggest possible focus on target-oriented work, but breaks with traditions and metaphorically “blows up” the room together with its ideas. The main working room is thus built guiding the camp idea from Palomar5.